New BranchUp PRO Adds Instagram & AI Tools

BranchUp is unveiling a new paid membership tier that offers travel advisors personalized Instagram content, as well as other enhancements.

BranchUp is a free digital marketing service specifically for travel professionals. After signing up for an account, advisors get access to tools like a personalized marketing hub, customizable content for Facebook and LinkedIn, and real-time analytics.

The new Branchup PRO adds customizable Instagram content and scheduling to the current tools, as well as a new AI Assistant for generating destination-specific posts, links to your appointment booking calendar, a post management tool for full scheduling, Facebook reels content, and other features for growing your travel business online.

The cost for BranchUp Pro is $149 a year. Interested advisors can sign up through their BranchUp account starting today. New users can register for a free account on the BranchUp website.

The free BranchUp membership will continue to be available.

BranchUp consulted its travel advisory board for input on the new paid tier. Instagram was identified as a key platform for generating leads.

“These agency owners and advisors stressed the importance of Instagram content,” said Michael Drever, BranchUp founder. “They also suggested niche market content be added along with posts promoting using a travel advisor, which we have incorporated into the program.”

The new pre-made reels focus on supplier product, destinations, niche travel, and the importance of working with a travel advisor. Advisors can customize these reels via the customizable call-to-action text.

“This new PRO Membership will help advisors continue to grow their databases and stay connected to their clients,” said Drever. “Instagram is the medium for Millennials and Gen X’ers, social media is the main source of travel inspiration for them.”