Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Air
  • Training & Resources

Unlocking the Potential of River Cruises

by Travel Market Report / November 20, 2024
Travel Market Report's river cruise outlook survey

Photo: River Cruise Outlook

Travel advisors who have yet to embrace river cruising are missing out on a lucrative and expanding market. Once considered a niche product, river cruising has firmly established itself in the North American travel landscape, with nearly nine out of ten advisors now offering these experiences to their clients.

River cruises appeal to travelers seeking deeper destination immersion. Unlike ocean cruises, river cruises take guests through iconic regions and city centers rather than simply stopping at ports. This unique appeal is driving demand among travelers looking for convenient, culturally enriching experiences.

According to the newly released River Cruise Outlook for 2025, the potential for advisors is clear: river cruising offers an opportunity to sell higher-priced, premium vacations. Six out of ten advisors report that their river cruise clients spend more than other travelers, with average per-person, per-day spending rising from $796 in 2023 to $931 this year.

As river cruising continues to gain momentum, this Outlook provides critical insights into the market’s future, including client preferences, spending trends, and selling strategies. Travel advisors are encouraged to explore these findings, whether they’re seasoned river cruise sellers or looking to enter this growing segment for the first time.

The full report is available here.

  
  
Related Articles
Emerald & Scenic Invite Travel Advisors to Sessions Across Canada
Here’s What Each River Cruise Line Includes
Third Annual ASTA River Cruise Expo Is Biggest Yet
Uniworld to Add New Super Ship to River Cruise Fleet
7 Tulip Cruise Tips from an Emerald Cruise
How Are Travel Advisors Succeeding Selling River Cruises?
Europe Remains Biggest Market, By Far, for River Cruising
ASTA’s 2nd Annual River Cruise Expo Opens in Budapest
Riverside Luxury Cruises Has Big Plans & Travel Advisors Are at the Heart of Them

MOST VIEWED

  1. The Most Anticipated Hotel and Resort Openings of 2025
  2. Trinidad and Tobago Declares State of Emergency
  3. Here’s When Each Cruise Line Pays Travel Advisors Their Commission
  4. Princess Cruises Cancels Regal Princess Sailing for Unscheduled Dry Dock
  5. New U.K. ETA Requirement for Americans and Canadians Begins this Week
  6. Trevello World Holdings Inc. Acquires Gifted Travel Network


  1. Andrea DeMarco Out at Regent Seven Seas Cruises, Jason Montague to Oversee Oceania and RSSC
  2. Nikki Upshaw Departs Oceania Cruises
  3. Air Canada Flight Attendants Highlight Unpaid Work In Contract Demands
  4. Four of the Biggest Rule Changes Coming for Travelers and Advisors in 2025
  5. Here Are the Cruise Wave Season Promotions for 2025
  6. American Airlines Vacations Drops AAdvantage Requirement
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Journese Releases New Sales Tool for The Hawaiian Islands
Journese Releases New Sales Tool for The Hawaiian Islands

The new interactive sales brochure includes real-time rates and inventory.

Nikki Upshaw Departs Oceania Cruises
Nikki Upshaw Departs Oceania Cruises

After 14 years with Oceania, the line’s senior vice president of global sales has left the company.

Tauck Unveils 2025 Savings for Solo Travelers
Tauck Unveils 2025 Savings for Solo Travelers

Solo travelers can save on every European river cruise, plus select land departures.

Here Are the Cruise Wave Season Promotions for 2025
Here Are the Cruise Wave Season Promotions for 2025

A roundup of all the Wave Season offers TMR knows about.

Hilton’s Newest Luxury Signings: Los Cabos, Bahrain, Hiroshima
Hilton’s Newest Luxury Signings: Los Cabos, Bahrain, Hiroshima

Luxury brand destination debuts will mark Hilton’s growth in the coming years.

The 5 Must-Take Luxury Trips of 2025, According to Travel Advisors
The 5 Must-Take Luxury Trips of 2025, According to Travel Advisors

Affluent Traveler Collection advisors recommend these top luxury destinations.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
More than Villas. An Experience.
About Travel Market Report Mission Staff Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy