Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Air
  • Training & Resources

Holland America Takes Over “Wheel of Fortune”

by Sarah Milner / January 13, 2025
Holland America Line cruise

Photo: Holland America Line

“Wheel of Fortune” fans this week will be getting a special nautical-themed version of the long-running game show.  

Holland America Line has partnered with “Wheel of Fortune” to launch a “first-of-its-kind media integration” airing from Jan. 13 to 17, 2025 for Cruise Week. 

The “Wheel of Fortune” Cruise Week episodes will focus on a different destination each day, with several seven-night itineraries up for grabs:

  • Monday, January 13: Alaska
  • Tuesday, January 14: Mediterranean
  • Wednesday, January 15: Canada & New England
  • Thursday, January 16: Northern Europe
  • Friday, January 17: Caribbean

During Cruise Week, the “Wheel of Fortune” set will be transformed to a nautical theme, with HAL branding throughout. Although the game show has featured cruise prizes previously, this is the first time a single cruise line will be featured for the entire week.

Guests at home can join in on the fun as well: From now until Jan. 20, 2025, HAL is running a “Start Your Journey” promotion. Travelers can take advantage of $25 deposits on select summer 2025 through spring 2026 cruises, as well as balcony upgrades, bonus amenities, reduced deposits, and more.

“As a company that has been sailing for more than 150 years, we continue to innovate ways that meaningfully reach our guests,” said Kacy Cole, chief marketing officer at Holland America Line. “By creating our own Cruise Week and partnering with a celebrated show like ‘Wheel of Fortune,’ our sponsorship allows us to connect with a captivated audience who are both avid Holland America Line cruisers and new to our brand. We look forward to showcasing our global destinations on one of the most iconic wheels in the world.”

  
  
Related Articles
Holland America Announces Multi-Year Expansion to Denali Lodge
Carnival Corp. to Expand, Rename Half Moon Cay
Padgett Out at Princess Cruises, Gus Antorcha to Take His Place
Holland America Line and Seabourn Combine Sales Teams, Steve Smotrys To Depart
7 Things to Know About Holland America Line’s Nieuw Statendam
Holland America Line Drops Pre-Cruise Testing Requirement for Most Sailings
Holland America Rolls Out Starlink to More than Half of Fleet
Holland America Introduces Extended Destination Cruises
Holland America Line Shifts Focus to Longer Sailings, Even in the Caribbean

MOST VIEWED

  1. The Most Anticipated Hotel and Resort Openings of 2025
  2. Trinidad and Tobago Declares State of Emergency
  3. Here’s When Each Cruise Line Pays Travel Advisors Their Commission
  4. Princess Cruises Cancels Regal Princess Sailing for Unscheduled Dry Dock
  5. New U.K. ETA Requirement for Americans and Canadians Begins this Week
  6. Trevello World Holdings Inc. Acquires Gifted Travel Network


  1. Andrea DeMarco Out at Regent Seven Seas Cruises, Jason Montague to Oversee Oceania and RSSC
  2. Nikki Upshaw Departs Oceania Cruises
  3. Air Canada Flight Attendants Highlight Unpaid Work In Contract Demands
  4. Four of the Biggest Rule Changes Coming for Travelers and Advisors in 2025
  5. Here Are the Cruise Wave Season Promotions for 2025
  6. American Airlines Vacations Drops AAdvantage Requirement
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Carnival Debuts New Asia-Pacific Sailings for 2026/27
Carnival Debuts New Asia-Pacific Sailings for 2026/27

The four sailings will visit ports of call across Japan, Southeast Asia, and Australia, including seven new-to-Carnival ports.

Princess Cruises Cancels Regal Princess Sailing for Unscheduled Dry Dock
Princess Cruises Cancels Regal Princess Sailing for Unscheduled Dry Dock

Regal Princess will enter a “special,” unscheduled dry dock in late April.

Testing the Waters with Dori: What Does Immersive Mean?
Testing the Waters with Dori: What Does Immersive Mean?

What do suppliers mean when they say they offer “immersive” experiences for your clients?

Nikki Upshaw Departs Oceania Cruises
Nikki Upshaw Departs Oceania Cruises

After 14 years with Oceania, the line’s senior vice president of global sales has left the company.

Tauck Unveils 2025 Savings for Solo Travelers
Tauck Unveils 2025 Savings for Solo Travelers

Solo travelers can save on every European river cruise, plus select land departures.

Disney Cruise Line is Going Small on Its Next Ship Order 
Disney Cruise Line is Going Small on Its Next Ship Order 

With the next Wish-class ship, and the new ship orders, Disney expects to have 13 ships sailing in 2031.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
More than Villas. An Experience.
About Travel Market Report Mission Staff Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy