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Could Delta Air Lines Add a ‘Basic Business’ Fare?

by Daniel McCarthy / July 15, 2024
Delta Air Lines first class seats

Photo: The Global Guy / Shutterstock.com

A brand-new fare could be coming to Delta Air Lines that would allow travelers to get into business class at a price with a little more value.

During Delta’s quarterly earnings call last week, Delta president Glen William Hauestein fielded a question about unbuilding fares in the front of the plane, something that Delta has successfully done in the rear cabin.

While Hauestein didn’t reveal much, his answer seemed to indicate that plans for a basic business fare in the works and could be revealed as soon as the airline’s investor’s day this fall.

“I think you’re going to have to come to investor day to hear more about that. We’ve talked conceptually about that. I think we’ll be giving you more details as we go, but we’re not ready to talk about the details of those plans moving forward. I think the investor day this year should be very exciting,” he said.

The idea seems to be something like basic economy for business class through removing the inclusions from a business class ticket—checked bags, seat selection, and lounge access—and offering them as add-ons to a lower, business class fare. The ticket would likely have stricter rules on cancellations and changes, too, and possibly not allow them altogether.

It’s something that other international airlines already do, including Emirates, which started doing it in 2020.

Emirates allows those on basic business tickets to get the cheapest business class fare and then pay for checked bags and assigned seats. It does not allow those ticket holders to access airport lounges or business class check-in. It also does not allow them to make changes to cancellations on the tickets.

If Delta does adopt the fare, it’s realistic that other North American airlines and Delta’s international partners could follow suit shortly after.

  
  
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